Happy Birthday to us!

Wow, here we are at another business anniversary/birthday/trip around the entrepreneurship sun. Nine years!


February of 2008, I formed Icing on the Cake Events. Version 1.0 of this event management company. At the beginning, two of us with full time jobs and very little (ok, none) investment money needed something else to do with our time. We definitely weren’t busy enough. Sorry, honey! We started out with one client, which is really how the entire business took off – Thanks to Universal Athletics for trusting us with their anniversary party.

The past nine years have been an amazing time of uncertainty, growth, small set-backs, HUGE opportunities and a lot of fun. The business has been smattered with great young folk who have given me and the company a chance in order to test out the waters of wedding and event planning and what it’s like to work 14 hour days.

Our gals and guy deserve the most recognition, because without those interns who worked their butts off, we would not have been able to grow, add more clients, test out new strategies and designs, and basically survive. I remember one particular wedding, where we watched all of the vendors leave at the end of the night, turned around and saw the battle field of a 200-guest wedding laid out before us. We rolled up our sleeves, got to work, and then the next day said, “Ok, what did we learn?”

I owe so much to Aimee, Mariah, Nick, Mickenzie, Kaley, Abbey, Katie, and Cheyenne, for the work that they put in with the business and the clients over the past nine years. Each of them made such an impact on the reputation of Icing on the Cake Events. I owe a specific and very heart felt thank you to Sara, who started the business with me and allowed me to grow on my own and take the company on it’s current path. Thank you! To each and every one of you for being a huge part of my journey with Reed & Lee.

At year 5, I was very excited to have passed the “success” threshold for owning my business. Hitting the Five Year Mark meant that we had surpassed a point that most new businesses don’t make it to! And here we are – on track to double that. We threw a lovely party with colleagues and friends. I can’t wait to see what next year brings.

Then, a year ago, I had the pleasure of rebranding. Time for Version 2.0. We are thrilled at how changing to Reed & Lee has created an event management firm that has brought a new level of professionalism, vision and design to our company.


I am so excited at what the future holds for Reed & Lee, and for the great team that I have assembled. I couldn’t be more happy to work with them in each of their individual ways to create a business and an event firm that provides amazing service while staying true to serving our clients and colleagues as much as we can.


So, here’s to us! And here to my amazing team: Haley, Ivy, Marion and Emily. Love you gals!! Thank YOU for being on this journey and for dreaming big for the future!

P.S. Thank you Jessie, my dear friend, for the amazing photos and to Lauryn for the cake. Smooches. I adore you both.




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